Building Homes for the Future

SWOT Analysis

Strength, Weakness, Opportunity, Threat. A SWOT analysis guides you to identify the positives and negatives inside your organization (S-W) and outside of it, in the external environment (O-T). Developing a full awareness of your situation can help with both strategic planning and decision-making. A SWOT analysis can offer helpful perspectives at any stage of an effort.


Strengths: the quality or state of being strong, in particular.

Weaknesses: a quality or feature regarded as a disadvantage or fault.

Opportunities: a set of circumstances that makes it possible to do something.

Threats: a situation or an activity that could cause harm or danger.

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